Introduction to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. A foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management, and competitive analysis.
Introduction to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. A foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management, and competitive analysis.
Introduction to the core concepts and applications of contemporary consumer behavior. Topics include needs and motives, personality, perception, learning, attitudes, and cultural influences that lead to understanding consumer decision-making and behavior. Explores the impact of consumer behavior on marketing strategies and promotional tactics.
Exploration of the role of advertising and integrated marketing communications in the marketplace. Working knowledge of areas associated with the advertising industry: target marketing; ad agency organizations and operations; media strategies; use of television, radio, outdoor advertising; online and social media, print media; sales promotions; and alternative advertising.
This course covers the fundamentals of social media strategies, branding, target persona creation, and content development. Students will learn to craft, execute, and assess marketing campaigns across key platforms such as Facebook, Instagram, and YouTube. Through hands-on experience, participants will master optimizing social media for business startups and growth. Upon completion, students will be proficient in building and promoting brands across various social media platforms.
This course covers the fundamentals of social media strategies, branding, target persona creation, and content development. Students will learn to craft, execute, and assess marketing campaigns across key platforms such as Facebook, Instagram, and YouTube. Through hands-on experience, participants will master optimizing social media for business startups and growth. Upon completion, students will be proficient in building and promoting brands across various social media platforms.
Introduction to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. A foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management, and competitive analysis.
Introduction to the core concepts and applications of contemporary consumer behavior. Topics include needs and motives, personality, perception, learning, attitudes, and cultural influences that lead to understanding consumer decision-making and behavior. Explores the impact of consumer behavior on marketing strategies and promotional tactics.
The fundamentals of selling in a professional environment. Students learn to identify target markets, prospect for clients, write a sales plan, develop a sales strategy, identify and resolve conflicts of interest, make an oral presentation, respond effectively to objections, ask for a commitment, and manage a sales force.
Introduction to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. A foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management, and competitive analysis.